A general “law of least effort” applies to
cognitive as well as physical exertion. The law asserts that if there
are several ways of achieving the same goal, people will eventually
gravitate to the least demanding course of action. In the economy of
action, effort is a cost, and the acquisition of skill is driven by the
balance of benefits and costs. Laziness is built deep into our nature.
–
Daniel Kahneman
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