Technology does not need vast troves of personal data, stitched
together across dozens of websites and apps, in order to succeed.
Advertising existed and thrived for decades without it. And we're here
today because the path of least resistance is rarely the path of wisdom.
If a business is built on misleading users, on data exploitation, on
choices that are no choices at all, then it does not deserve our praise.
It deserves reform...
At a moment of rampant disinformation and conspiracy theories juiced by
algorithms, we can no longer turn a blind eye to a theory of technology
that says all engagement is good engagement — the longer the better —
and all with the goal of collecting as much data as possible...
It is long past time to stop pretending that this approach doesn't
come with a cost — of polarization, of lost trust and, yes, of violence.
A social dilemma cannot be allowed to become a social catastrophe.
-- Tim Cook